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501-1,000 employees
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retail
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Via Terraglio 17,Venezia Mestre,Venezia,IT
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UPIM is a brand of OVS Spa. The UPIM brand is positioned in the value segment of the men's, women's and children's clothing market in Italy. UPIM is one of the most widely-recognised clothing brands in Italy, with brand awareness equal to 94% (source: Doxa, 2013). UPIM has been operating in Italy since 1928, as the first company to offer large-scale distribution of clothing and retail sale of household items. As at 31 January 2014, UPIM had 71 directly-owned stores in Italy as well as a further 128 franchised stores. The product range is mainly focused on household items, fragrances and related products and toys, as well as men's, women's and children's clothes and underwear. As compared with the OVS range, UPIM targets a more adult public and consists of basic products that not connected to fashion trends, with a closer focus on value for money and a greater presence in the lower price band.
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UPIM Email Formats | Example Email Formats | Percentage |
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{first}.{last} | [email protected] |
71.43%
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The widely used UPIM email format is {first}.{last} (e.g. [email protected]) with 71.43% adoption across the company.
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