Hej Hej

Designed for ladies with equal parts attitude and style, we’re a punch of colour, unfiltered personality and living proof that luxury can be playful and fashion can be effortless. One founder in Auckland, the other Shanghai, a pattern maker in Hamilton and carefully selected suppliers in China, what began as two ladies with a hole in their wardrobe is now an international brand that invites women from around the world to pull on their Fancy Pants, don their dancing sneakers and shout ‘hej’ from the rooftops. We’re a label born from a healthy obsession with linen. With its intrinsic indulgence, holiday weight and texture that bows and holds in all the right places, it not only looks stunning and feels terrific, but has a whole personality of its own. Although we can’t give all the credit to our Lord Linen and hate to play favourites. We’ve added delicious knits of cashmere, cotton and silk as the perfect layer to switch up the look. The result? A collection of pieces you’ll want to parade every day. Go ahead, snoop around.