XTrader

XTrader is the largest independent third party programmatic platform in China and the only third party video ad exchange to have integrated with all premium video publishers in China. With a mature product and stable team, XTrader has built dual trust with both publishers and advertisers, becoming a dazzling nova in the digital advertising industry in China. The headquarters is in Beijing and has offices in Shanghai and Silicon Valley. XTrader offers the most quality video inventories from the top five Chinese video publishers (Tencent, LeTV, Sohu, iQiyi and Youku Tudou) and the twelve premium video publishers in China. This product is further enhanced by leveraging XTrader’s efficient and stable real-time bidding mechanism, as well as advanced ad serving technology, utilizing special techniques aggregated from local independent third party technology partners. From the demand side, the partners include 4A advertising agency trading desks, leading local and global DSPs and the direct clients (Ctrip). The platform provides specific key advantages not found elsewhere in China: - 100% Long Form Video Pre-roll - Brand Safe Content (Verified by Ad Bug Pre-bid) - Guards Against Bot Traffic (Anti-Fraud Technology) - 100% Copyright Protection - Guaranteed Optimal Cost Per Reach and Effective Reach - Commitment to Open and Transparent Third Party Tracking (Miaozhen and Admaster)