Value Guard, LLC

Value Guard, LLC, headquartered in Ft. Lauderdale, Florida, has launched its new and innovative, patent-pending F&I product ValueShield. Once damaged, even a properly repaired vehicle can be worth as much as 30% less than a similar vehicle that has not been damaged. This is called diminished value. And while auto insurance will pay to repair a vehicle, it does not protect the value of the vehicle. ValueShield provides consumers with cost-effective, proactive protection from diminished value that is purchased at the point of sale for new and used vehicles whether leased, financed, or a cash purchase. ValueShield can increase the value of previously damaged vehicle by as much as $4,000 when the customer is ready to trade in their vehicle . This increase in the value helps both the dealer and customer. ValueShield typically costs around $7 a month to the customer. ValueShield is a “disruptive innovation” that is similar in concept and is complementary to Guaranteed Asset Protection (GAP). GAP is the largest selling F&I product in the automotive industry and provides financial protection in the event of a total loss. ValueShield offers protection from a “partial loss” due to diminished value. ValueShield has the potential to become more prevalent than GAP since it offers a higher perceived value to the consumer. Most consumers view the likelihood of a partial loss as being much greater than that of a total loss since most accidents are relatively minor. The extremely popular VIN history service, Carfax® was founded solely on the basis of informing buyers of diminished value. The widespread use of Carfax® throughout the automotive industry provides instant disclosure of prior damage and further validates the need for ValueShield in the today’s automotive market. ValueShield is currently available at new and used automobile dealers throughout the United States.