Urban Icon®

Urban Icon® is a Creative + Innovative Lab offering end-to-end creative, research and marketing solutions for the NEW URBAN™ marketplace. We help brands: + Sound out the Zeitgeist of the marketplace. + Increase brand vitality by speaking in the idiom of culture. + Amplify the GOOD + COOL in everything they do. + Connect brands to what is salient, resonant and relevant in lifestyle, entertainment and media. Urban Icon® is a company built in the middle of the most revolutionary shift in lifestyle + culture. Our starting point is to find + promote the core competencies inside your brand to help achieve the right voice, message, image, and positioning for the New Urban™ audience. Our responsibility is to define, inspire, align and unleash the brand identity, personality and character in the brands we work with. What we do: + Content Creation- Our LA/London-based content teams immerse ourselves in client/brand culture to navigate the new digital economy. We create authentic, relevant content that lives and breathes the New Urban™ values –GOOD+COOL. + Influencer Network- We provide access to 20K+ Influencers that embody the New Urban™ lifestyle while delivering at least 1 billion impressions daily. Urban Icon® strategically aligns the most relevant Influencers with each client to achieve maximum engagement. + Live Experiences- From ideation to implementation, Urban Icon® produces anything from press events, product launches to live concerts. We leverage our relationships with the top influencers in the New Urban™ segment within music, sports, food, fashion and tech to achieve client objectives. + Market Research- We offer our proprietary data to provide a unique understanding of the New Urban™ DNA. Our core competency resides in our ability to seamlessly and authentically align brands with this untapped but extremely powerful consumer group. Partnering with URBAN ICON® Brand Studio provides solutions for any creative or business problem.