The Team W, Inc.

We are experts on human behavior -- brain and neuroscience, behavioral science, behavioral economics. We've read all the books and much of the original research papers, and we will show you how to apply all this behavioral science to dramatically increase the impact of your people, your products and your services. We are behavioral designers that work in the intersection of behavioral science and technology. We can show you how to get the most out of your people, your products and your services and/or we can teach you how to do it yourselves. We've written the books on the topic, including: 100 Things Every Designer Needs to Know About People, and I Love You, Now Read This Book. (It's About Human Decision Making And Behavioral Economics.). We consult for large companies, start-ups, small groups, governments and non-profits. Our client list includes Discover, Amazon, Disney, the European Commission and the Mayo Clinic. We'd love to hear about your goals and projects and see if we can help you bring the power of behavioral science to what you do.