The Strategy Link

The Strategy Link is a China and U.S. based marketing analytics and consulting company with over 25 years of experience helping consumer brands navigate the challenging rapids of market research, data, insights and analytics. Our team provides market intelligence to those global brand powerhouses that want to stay up with the Chinese consumer, and run our data and insights on China due to their poorly integrated market research and insights models. We partner with brands to capture the most detailed information about the China market that is currently available. Our consulting and data packages are supported by a proprietary SaaS subscription based service that allows brands to play with China data themselves and the ability to merge that with their research and sales data utilizing our combination of government data and decades of China-based insights for the best geo-demographic and socio-economic view of the market today (and how its evolved) Since 1989, our Directors have worked with hundreds of global brands to help bring their products to market in China with unique, value added insights, data analytics and strategy.