Taste France

Launched on the international scene by the French government in February 2020 during the International Agriculture Show in Paris and Gulfood in Dubai, the Taste France brand is the fruit of a collective reflection by stakeholders in the agri-food industry. Steered by the Ministry of Agriculture and Food, Taste France aims to unite all parties eager to showcase the excellence and savoir-faire of the French agri-food industry and share their commitments in terms of production and distribution. From the perspective of claiming a joint identity for all French F&B companies while promoting the diversity of their products besides their ability to innovate, Taste France also strengthens the approach of the French offering by communicating on conviviality and mixing French products in every style of cooking.