Serif (Europe) Ltd

In 1987, we started developing creative software for Windows and built up a decent suite of apps over a 20-year period. But apart from these legacy apps being locked into Windows, they were becoming bloated, hard to maintain and didn’t take into account the future of hardware. So, we decided to start again, turning our focus to the development of a lean, super-fast suite of apps for creative professionals using Mac, Windows and iPad. This pivot meant throwing away all the old code and creating the Affinity range from scratch. It was a big gamble and turned into a massive project, taking the best part of five years from writing the first line of code to releasing Affinity Designer, our first Affinity app, in October 2014. Affinity Photo followed in 2015 and then Affinity Publisher in 2019, forming a full creative suite of applications covering photo editing, graphic design and publishing. The apps have since been adopted by millions of customers worldwide, won some of the biggest awards in the industry and gained plaudits from reviewers. We’re so grateful for all this success, but our main focus remains on pushing the boundaries of what’s possible with creative apps. We love doing what we do and are only just getting started.