SOFTIES

The Softies’ story begins in 2005 in Minnesota. After 40 years of working in women’s clothing sales and manufacturing, Dennis Murphy, with the help of his wife, Peggy, decided to start his own company. Dennis had been working with his long-time designer, Lily, on a new fabrication that would regulate body temperature, wick perspiration, and maintain its incredible softness for the life of the garment. When Peggy was diagnosed with leukemia in 2006 and began a journey that spans to this day, Dennis knew his fabric would bring comfort to Peggy during the many long nights that lay ahead. Softies was born. Softies Sleepwear grew steadily, and Tim Murphy joined his parents in their small family business in 2008. They officed from the family home, warehoused in the garage, and were vigilant of weather (rain and snow), as outgoing orders continued to build on the driveway. Customers were eager for more products, and soon Softies introduced their Ultra-Soft Loungewear and Luxury Robe collections. Both as a celebration and out of necessity, all three Murphy’s moved into their first warehouse in the fall of 2011. In 2012, Tim stepped into the role of his dad, having learned from the best. A decade later, Softies is proud to be keeping its faithful customers luxuriously soft and cozy worldwide. What started in Minnesota as a family business has now become a brand recognized by hundreds of media outlets, including Oprah’s Favorite Thing for six consecutive years! And Softies has expanded beyond the Murphy’s, with Shelley Foland joining the family business as CEO in 2021. Shelley brings over 30 years of experience in apparel and has expanded Softies’ operations to Atlanta. Most important, Softies' mission for every customer has remained the same since the very first days in the Murphy house: We use only the softest fabrics to make you look and feel your best!