SHALS

Since the beginning of the brand, SHALS has always patent the word comfort and fashion in mind to create pieces that brings confidence to any wearer who wears our product. Just like our founder Shalma Ainaa who founded the brand in 2012 - SHALS has then evolved significantly over time: innovating timeless pieces. She did so with the intention of serving men and women like herself — who believe feeling good means loving how you look first before anything else. With that intention in mind, SHALS has been on a mission since then to create a fashion brand that cultivates unique, trendy & comfortable pieces into every men & women's everyday-wear. Focusing on elevated comfort, we exist to offer a fresh voice through fashion by innovating versatile & fashionable pieces ranging from self-designed ready-to-wear like clothes, shoes, handbags & lifestyle product. Through the test of time, SHALS has remain true to our identity and this spirit proved to resonate well beyond Malaysia Today. SHALS has a concept store in KL and a consigned products in Penang with strong community based within the Asean neighbouring countries like Singapore, Brunei & Indonesia making SHALS a pioneer and trustable brand within the industry.