Pacific Island Food Revolution

Pacific Island Food Revolution is a social and behaviour change communication program that takes an innovative, evidence-based and culturally grounded approach to addressing the non-communicable disease (NCD) crisis in the Pacific. It combines entertainment with insights from behavioural sciences to tailor messaging and 'nudges' for impact. Its signature is a television show where contestants from Fiji, Samoa, Tonga, and Vanuatu compete against each other using local cuisine. Ingredients and recipes are used that specifically address barriers to healthy eating. Radio, social media and community engagement complement the television program in reaching different audiences, reinforcing messages and enabling a two-way dialogue with Pacific people and between Pacific people themselves. The goal is for Pacific people to routinely choose healthy, nutritious local food contributing to improved well-being by 2030.