PVR Research

Over 50 years ago, PVR opened its doors and began recruiting in a small residential space. Since then, it has grown to a premier quantitative and qualitative facility, consistently exceeding our clients’ expectations. As of December 2020, PVR was acquired by Curion, a leader in sensory evaluation and consumer product research having pioneered many of the sensory methodologies considered industry standards today. PVR Research has two beautifully renovated locations, both with commercial test kitchens, three focus group rooms and three large CLT rooms. Our onsite recruiting and 100K+ respondents in our consumer & executive database consistently deliver top-quality recruits (consumer, B2B, Hispanic and medical)! PVR employees are well trained, understand research needs and practice client-centered focus consistently exceeding expectations with professional results. PVR’s team can provide the facility, recruiting and support for a wide variety of your qualitative and quantitative research. This includes taste tests, sensory testing, focus groups, in-depth interviews, mock jury, IHUTs, off-site intercepts, in-store intercepts, children studies, telephone interviews/surveys, and consumer goods and product testing.