Oliver Logan

We are Oliver Logan, a sustainably sourced denim and apparel company run by forward-thinking people passionate about preserving the next generation. Our goal is to disrupt fast fashion by bringing awareness to our customers through digital marketing and education-based content. Everything we put out to our community is meant to drive home our deeper purpose of responsibility within the garment industry in an honest and digestible way. When it comes to our production line, we are on the cutting edge of sustainable technology. We utilize high-powered, low-footprint lasers in our apparel design which significantly cuts water and energy waste by more than 50%. We use recycled water, and air dry our denim, eliminating the use of energy-wasting dryers. We only work with certified Fair Trade factories that ensure safe and ethical working conditions for our OL family overseas. We practice Slow Fashion, which means we do not rush our production line in a way that might compromise our sustainability goals. To quantify these efforts, we partnered with GreenStory, an organization that measures the environmental impact of eco-minded businesses. Everything at Oliver Logan is reasonably priced to widen our reach and allot more stores, and direct customers access to sustainable denim. We prioritize comfort and quality and believe that good jeans should feel as good as they look. We offer a wide range of sizes and are in the process of becoming 100% body inclusive. We are mission-driven denim lovers passionate about high-quality garments that last a long time. One of our themes is Evergreen referring to foliage and trees in nature that maintain their lush green color 365 days a year. We aim to continue building a sustainable company that keeps its values for centuries to come.