New Balance Atlanta

New Balance began as a Boston-based arch support company in the early 1900's, selling supports to police officers and waiters. Today, New Balance has grown to become a leading global athletic products company meeting the needs of the everyday athlete. The New Balance family of brands includes New Balance, Dunham, PF Flyers, Aravon, Warrior and Brine. Part of producing superior footwear and athletic apparel is manufacturing it to fit all widths and sizes, because a better fit produces better performance. And since 1995, New Balance licensed stores have been bringing the professional fit experience to customers in the United States, with more stores opening every year to satisfy the high demand for selection, service, and the TOTAL FIT™ that only New Balance can offer.