Narrative Initiative

We make connections between people and organizations, amplify the best tools and methodologies from an emerging field, and activate new collaborations that lead to greater alignment. Narrative change is not new. Individuals and organizations have long explored ways to shift the narratives that arise from and permeate the stories we tell. These efforts have spanned disciplines, issues, and geographies. Narrative Initiative builds on the history of narrative change work by bridging grassroots organizing, communications, political advocacy, culture change, art, research, and technology in order to make collective meaning. We build stronger relationships between disparate practices and explore how aligning efforts can produce long-lasting change. By weaving narrative thinking into a multidisciplinary field, we build toward a community of practice that creates a long-term shift in hearts and minds.