J. Keith's Jewelry

Born and raised in West Texas, J. Keith opened up his first store in 1990 just two doors down from our current location. With J. Keith’s expertise, dedication, and exceptional customer service, his small shop became a booming business. After a decade of hard work, J. Keith relocated to our current location where he could expand and grow even more. J. Keith's Jewelry is honored to celebrate 25 years of business and excited for the many more to come. J. Keith’s is proud to provide you with a personal, professional, and enjoyable jewelry experience. Our knowledgeable sales staff will educate you on the diamond grading system to ensure you receive the quality and value you deserve. J. Keith’s Jewelry is “West Texas and Eastern New Mexico’s leading bridal source”, established in 1990, with the largest selection of loose diamonds and bridal jewelry. Our exclusive designer engagement rings include A. Jaffe, Sylvie Collection, Caro74, Claude Thibaudeau, and Vatche’. J. Keith’s is an officially licensed “Texas Tech” jewelry dealer and the leading designer of custom “Texas Tech” jewelry.