Horses In Art Magazine

Horses in Art, the only publication of its kind, is dedicated to presenting fi ne art inspired by the image of the horse to those who admire it. Horses in Art is written for the fifi rst- time art buyer, avid art collector and those who are drawn to the beauty of the horse, the romance of the equestrian lifestyle and the amazing gifts that come in all forms from horses everywhere. It transcends geographic, economic, and social boundaries by offering true experiences, artisan beginnings and stories that help us remember the blessings we have in our equine friends. Demographics from Subscribers: Readers who are horse owners – 66% Own their own home, farm, or ranch – 75% Percentage of readers over 46 years of age – 61% between 31-45 years – 24% Income level under $50,000 – 31% From $50,000 to $100,000 – 37% Over $100,000 – 20% Own and display equine art in the home – 83% Preferred equine art subjects: Horses in landscape – 78% Hunt scenes – 22% Sporting art – 25% Polo/Racing art – 24% Western art – 59% Portraiture – 17% Contemporary/Abstract art – 52% Subscribers who have purchased art through: Galleries – 40% Art Shows/Exhibits – 46% Trade shows – 21% Magazines – 24% Retail stores – 25% Catalogs – 21% Direct from artist – 60% Purchased horse related items directly through magazines – 67% Share their issue with one or more people – 44% Save and refer to back issues – 72%