Holistic Hair

New Zealand brand Holistic Hair is a story of ethics and the environment over chemicals and convenience. The brand is as premium as ever, but what’s under the cap promises to not only make you look good but also make you feel good about your contribution to a healthy planet. "Today's consumer is more conscious of what's in the food they eat and the products they use -- the ingredients, the source of those products, and the sustainability of packaging," says Nicky James-Baird, one of Holistic Hair's two female owners. "Looking after the planet is a function of everyday choices, and that’s what our brand is about at its core: You don’t have to sacrifice your values to find products you love and that work wonders for your appearance." Holistic Hair was founded in 2006 and operates under the New Zealand FernMark licence. "Holistic" is not just a name on a label but an approach to scalp & hair wellbeing that considers environmental, social, and economic dimensions. "As a natural hair care business, we recognise that all three must exist harmoniously for the brand to find lasting prosperity," says Nicky. "We started with a vision to be a trusted name in hair care," says co-owner Jodene Fendall, "but our mission has evolved and continues to evolve as we deliver on our customers' needs and expectations." "The health and beauty industry is increasingly challenging, but we are committed to our vision and mission and remain transparent about our operations." "Good brands take time, and we want to be the best in a very competitive landscape." Holistic hair has four key pillars: a holistic philosophy, trichology expertise, plant-based science, and a sustainable approach. The brand is cruelty-free, environmentally aware, socially involved, and economically resilient. Currently certified as "plastic neutral plus," the business hopes to receive B-Corp certification this year.