Hogy Lure Company

We believe in a simple and systematic approach to fishing. We also believe in some pretty damn fishy lures you can count on every day. The Hogy Mission: To up your game by simplifying fishing. Whether from the surf, inshore or offshore fishing, each Hogy Lure has a specific job to be done. If we can’t easily argue the “why” for any of our products, we simply won’t produce it. Hogy Lures are fishy AND tough. The kind of lures you use every day. We call them “charter grade”, not “latest and greatest.” We believe that simplifying fishing deepens the adventure, allowing you to focus on fishing, connecting and boating and NOT obsessing over your gear. Customer service is kind of our thing… one might say obsessed… Have a big upcoming trip? Call us… We’ll help you find the right lures and teach you how to use them. Enjoy our vast library. We’ve got it all: hundreds of instructional videos, local blogs, white papers, online classes and VIP consults. We fish where you fish. We know seasons are short, and life demands are many… Each trip is special, and we’re really quite honored that you chose Hogy. Thank you. Whether you are a big box retailer, national distributor, independent shop or e-commerce customer of ours, we are committed to lighting fast shipping. Our logistics model was inspired by our training at MIT, and to use a very technical term, your order is a HOT POTATO until it hits your doorstep! It is our pledge deliver your lures within two days. Faster if we can!