Hero Shop SF

Hero Shop is a fashion and lifestyle store opened in 2016 by Emily Holt, former Vogue fashion news editor and Bay Area native. It's based on Emily's firm belief that the city she loves deserves a space that combines global fashion ideas, local talent, passion and compassion for the community in a fun and friendly environment. Hero Shop offers a carefully-edited mix of ready-to-wear, jewelry, shoes, bags, home, gift and tech items from established designers and emerging local brands. Labels include Rosie Assoulin, Gabriela Hearst, Rosetta Getty, Edie Parker, Jennifer Fisher, Ganni, HVN, Levi's and Ancient Greek Sandals. The store also is known for hosting all manner of events including, but not limited to, trunk shows, in-store dinners, launch parties, book signings and celebrations just for celebration's sake. Please come by and introduce yourself the next time you're in town.