Fratello

Reaching a global audience of millions, Fratello helps to grow the watch community by making our audience feel the pulse of the world watches on their preferred channel of choice. Our team is renowned for its authentic take on the world of watches and a diverse coverage of the industry. Having assembled a team of seasoned writers, photographers and videographers, Fratello is the fastest growing media title for luxury watches – worldwide. Still, each individual community member remains front and center for Fratello: We often meet up with our community at events and meetups that we organize and join. This helps us to stay in tune with our audience and to cover what truly matters to them. Because of our unique content, Fratello has been featured in a variety of watch and non-watch publications: New York Times, Financial Times, GQ Magazine, TopGear, Hodinkee, AskMen and many more. Additionally, the Fratello Shop offers our community a selection of carefully curated products that are of the highest quality in their respective category.