Flora & Curl

Flora & Curl is a plant-powered haircare range for textured hair. Our mission is to simplify the textured hair routine. We believe that textured haircare should be simple, effective and enjoyable. Compared to the norm, our products are free from synthetic fragrances. We take a wellness approach to haircare, powered by active botanicals and aromatherapeutic ingredients. How it started: Flora & Curl was launched in 2017 by blogger Rose Ovensehi, after her experience with extremely brittle, dry hair and scalp. After a long break from using chemical relaxers to straighten her hair, she began mixing in her kitchen using pure and raw botanical ingredients, from oils to butters and botanical waters with the goal of keeping her routine quick and simple. While developing the formulae, she realised that she didn’t want to create a range that would over-complicate the haircare routine or require a high number of steps to achieve the desired results. The functionality of the Flora & Curl range labelled and personalised as ‘Hydrate Me’, ‘Soothe Me’ or ‘Protect Me’ makes it easy for both the experienced and those new to their natural hair journey, to understand the function and purpose of each product, helping them to respond to the essential goals of their natural hair with ease. No longer should complicated routines be a norm. Through a minimalist approach to curl care, our goal-oriented range helps you to meet your curl goals, effectively and naturally.