First Water

First Water is the definitive finance function resource for small and midsize businesses (SMBs) and private equity portfolio companies. We connect teams with data and companies with capital by enabling access to financial planning and analysis (FP&A) and corporate development capabilities through an innovative model called Relational Finance. Our strength lies in a “mutt culture” formed through the team's experience across finance disciplines and perspectives from both sides of the table. Team backgrounds span FP&A, private equity, investment banking, commercial lending, consulting, and small business leadership. As a result, we are the only firm that: - Designs, develops, and maintains any aspect of the FP&A function, delivering data insights and forward visibility (Managed FP&A); - Manages capital raising and transaction processes with a deep capital network to bring the right partners to the table (Capital & Transaction Initiatives); - Serves as a tactical strike force for project-based initiatives, with a decade of success serving portfolio companies of private equity firms (Finance Acceleration); and, - Activates finance capabilities for SMBs earlier, more cost effectively, and for longer relationship durations by drawing from a holistic finance toolbox, multiple engagement models, and a team-based approach (Relational Finance).