Extreme Sports

Extreme Sports is a Retail and Distribution Company specialized in Action & Endurance Sports. We were established in 2004 with the vision to become one of the Middle East’s best retailers and distributor of some of the world’s best Sports Brands. The Company was established with a strong passion for all Extreme Sports. The idea of Extreme Sports Retail and Distribution evolved after the highly successful studies in Action Sports Events worldwide. Not too long after that the idea of Endurance Sports was brought in and so began the goal to encourage fitness and better lifestyle in Kuwait through these sports. Extreme Sports is home to brands that are world famous and in the top category in terms of quality, durability and style. Our main brand that focuses on cycling is Trek Bikes. Through these brands we want our customers to have the best experience and quality of sports in their life. Our philosophy is to provide our customers with premium after sale service. In our commitment to Endurance and Action Sports, we develop the skills and potential of our customers by engaging them through regular sports activities and events that will challenge them and enhance their skills to the next level. Our wide range of bicycles, footwear, action sport gears, water sports and endurance sports related products encourage every individual to try out new things and extend their ability in sports. People who come to Extreme Sports want to work here because we have created an environment that encourages creativity and achievement. Our aim is to become the leader in Action & Endurance Sports retail industry in Kuwait and hopefully in the Middle East. CORE VALUES: 1. Sell a Lifestyle, not just a Bike 2. Deliver a beneficial Shopping Experience 3. Be Passionate and Determined 4. Be Flexible and Always Try to Solve the Issue 5. Build a Positive Team and Family Spirit 6. Pursue Growth and Learning