Draper DNA

DRAPER DNA is a high performance marketing team using Lean business principles to provide the balance of fundamentals and innovation, challenging conventional thinking to drive sales for home and building products manufacturers. We bring client side experience from leading building products manufacturers Andersen Windows, Weather Shield Windows and Doors, Simonton Windows, and Fypon; and, specialty omnichannel retailer, Woodcraft… And, traditional agency experience providing sales driving, award winning campaigns for industry leaders Armstrong World Industries, Assa Abloy, Dupont, Henry, KitchenAid, Scepter, Viance, Walker Zanger, Wellborn Cabinet, Whirlpool, and others… To introduce something new to the B2B market place. A collaboration of the industries best people, thinking, and skills for strategy, content, and design. We focus on the art and science of working with AUDIENCE DNA to define, engage, and motivate your customers; BRAND DNA to determine and articulate who you are and what makes your unique; and CORPORATE DNA to align the right products, price, channel, sales, marketing, and service to generate revenue and profit. AUDIENCE DNA: Demographics Sizing Segmentation Psychographics Purchasing behavior BRAND DNA: Positioning Messaging Identity Reputation management Measurement CORPORATE DNA: Product Pricing Channel Sales and service Marketing communications