Celebratory Drinks

We have a fully equipped laboratory in New Milton, Hampshire, where we can create recipes for drinks, both basic and technically challenging. Our team of staff have many years of experience to achieve this. Celebratory Drinks is part of The Create Group, a UK-based independent consultancy and product development laboratory specialising in the drinks industry. The company was co-founded in 2001 by Fred Jones and Mervyn Hollamby. Fred previously had a highly successful career as Head of Drinks Development for Mars Drinks globally, as well as holding senior product development positions with Unilever Bestfoods and Lyons Tetley. Mervyn held senior commercial positions within the IT, Defence and Mining industries. The company quickly built its reputation as a beverage development laboratory with expertise in functional ingredients and value added products, excelling in the use of natural ingredients and working with challenging product formulations and processes. This specialist expertise has helped lead many clients to award-winning success both in the UK and across the world. Since then, The Create Group has grown beyond the laboratory to become a leading European consultancy with expertise in beverage markets, product formulation, supply chains, manufacturing, distribution and regulations. Our portfolio of customers has included big brands, such as Coca-Cola and Britvic, but a large proportion of our business has been to help individuals with an idea for a drink product to achieve commercialisation of a recipe and launch into the marketplace. Our experienced team includes food scientists, nutritionists, production engineers, quality and food safety auditors, production engineers, designers and project managers. We are a friendly and approachable team of experts who are genuinely experienced, genuinely passionate about the drinks industry.