ATHLETICON

Co-created by longtime business partners Dany Garcia and Dwayne “The Rock” Johnson, ATHLETICON is a live event and community experience in the pioneering category of fitness entertainment. Inspired and fueled by their shared vision and the culmination of decades of lessons learned, ATHLETICON is an immersive event with curated programming bringing together the best of wellness, athletics and entertainment. ATHLETICON delivers an unforgettable, one-of-a-kind experience rooted in Garcia and Johnson's shared passion for authenticity and strong storytelling, in an entirely new way. The inaugural ATHLETICON experience is scheduled for October 2021 in Atlanta, Georgia. ATHLETICON is a joint venture between The Garcia Companies, Seven Bucks Companies and IMG.