AJ JEWELRY

AJ Jewelry establishes in 2015 by Alanoud & Aljazi Althunayan. After releasing their first fine jewelry piece the business took off. Their first gold and diamond bracelet sold out immediately. The two ambitious female entrepreneurs seized this momentum, participating in direct to consumer luxury events and pop-ups across Saudi Arabia in Riyadh, Khobar, and Jeddah, quickly building a network of followers, high profile customers and press recognition. Each design is inspired by the surroundings close to their heart and home, undulating dunes, the starry desert sky and the architecture of their home city. 18-carat gold is their material of choice for its timelessness, lasting wearability and rich patina. Practicality is key to the sisters who are adamant that their jewelry is designed for the every day, playfully stacked, mixed, matched and collected. In essence to redefine how a new generation wears fine jewellery.