1 Finance

We at 1 Finance are reimagining the space of personal finance advisory in India. For us, this means offering advice that takes into account not just your financial status and life goals but also your traits and behaviours, in order to equip you with the ability to attain financial well-being. We’re doing this by building an ecosystem that caters to the long-term well-being of our members, and aligning our goals with the interests of all other stakeholders as well, which in turn triggers a shift towards transparency in the industry at large. Knowing your MoneySign™ lets you in on how your mind works when it comes to money — the instincts at play when you save, invest and handle your money and the biases you’re inclined to have. Our MoneySign™ assessment framework is based on the five-factor model of personality, a tool used by renowned psychologists the world over. Once you know your MoneySign™, we can work together to provide the right advice for your personal financial goals. With Algo-Assist — our proprietary algorithm that sorts through the wide array of financial instruments out there to recommend the right ones for you in appropriate size and amount. - our vetted, qualified financial advisors are able to offer expert guidance with advice that is honest, unbiased and impactful. Our mission is to enable millions of individual Indians, just like you, to achieve true financial independence. 1 Finance is based in Mumbai and is backed and mentored by marquee investor Marwadi Chandarana Group — a pioneering force in India’s financial services sector that also powers successful operations in the fields of education and alternative energy. The Marwadi Chandarana Group also comprises Marwadi University, Marwadi Financial Services, Pixon, and Marwadi Chandarana Intermediaries Brokers Private Limited (MCIBPL).